Marketing

Amazon Seller Central Management:

1. Product Listing & Optimization – Creating, editing, and optimizing product listings with compelling titles, descriptions, images, and keywords.

2. Inventory Management – Monitoring stock levels, restocking efficiently, and preventing stockouts or overstocking.

3. Order Fulfillment & Logistics – Managing FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant) to ensure timely deliveries.

4. Customer Service – Responding to inquiries, handling reviews, and resolving customer issues to maintain positive seller ratings.

5. Performance Monitoring – Tracking key seller metrics like order defect rate, late shipment rate, and account health.

Amazon Ads Management:

1. Campaign Setup – Creating Sponsored Product, Sponsored Brand, or Sponsored Display ads based on business goals.

2. Keyword Research & Targeting – Selecting high-converting keywords and optimizing bidding strategies.

3. Budget & Bid Adjustments – Managing ad spend, optimizing cost-per-click (CPC), and improving return on ad spend (ROAS).

4. A/B Testing & Optimization – Testing different creatives, adjusting targeting, and refining campaigns for better results.

5. Performance Analysis – Tracking ad metrics (ACoS, CTR, conversion rates) and making data-driven decisions.

I run ads for numerous businesses on Meta. A few processes involved:

1. Campaign Objective Selection – Choose a goal such as brand awareness, traffic, engagement, lead generation, or conversions.

2. Audience Targeting – Use Facebook’s detailed targeting options, including demographics, interests, behaviors, and custom/lookalike audiences, to reach the right people.

3. Ad Creative Development – Design compelling visuals, write engaging ad copy, and select the best ad format (image, video, carousel, slideshow, or collection).

4. Budget & Bidding Strategy – Set daily or lifetime budgets and choose bidding options (cost-per-click, cost-per-impression, or cost-per-conversion) to optimize spending.

5. Placement Selection – Decide where ads appear, such as Facebook Feed, Instagram, Stories, Messenger, or Audience Network.

6. Performance Tracking & Optimization – Monitor key metrics (CTR, CPC, ROAS, conversion rates), A/B test different creatives, and refine targeting to improve ad efficiency.

7. Scaling & Retargeting – Expand successful campaigns, use retargeting strategies to engage warm leads, and optimize for long-term ad success.